VERTIGO KIM - Polo Sweatshirt

VERTIGO KIM in polo sweatshirt form (no zipper, crew neck, no hood).

Vertigo (1958) — Kim Novak. The fragility of identity.

Kim Novak in Vertigo is two women and neither at the same time. Madeleine is a construction, a manufactured ghost. Judy is the reality Scottie rejects because it doesn't fit his obsession. What fascinates me about this duality is that Hitchcock filmed it knowing the audience already knew the secret — and it still works. The suspense isn't in the mystery but in watching obsession destroy everything it touches.

For this design I wanted to capture that overhead moment in the bell tower stairs: the look down, the spiral, the void that swallows everything. The visual icon later adopted by all of pop culture to talk about impossible obsession — including the blonde bun Madeleine wore, copied for decades by a thousand female characters in cinema.

Part of the VERTIGO collection alongside the James Stewart design. The two designs complement each other: her being looked at, him looking.

Each piece is unique because there is no original piece. 100% cotton polo sweatshirt, hand screen-printed in 1 color.